Do you matter? : how great design will make people love your company - Brunner, Robert, 1958-; Emery, Stewart, 1941-; Hall, Russ (Upper Saddle River, N.J. : FT Press, 2009)
Design matters -- Do you matter? -- How to matter -- Being design driven -- Your brand is not your logo -- Products as portals -- Your products and services are talking to people -- Building a design- driven culture.
BIBINDX
Keywords: Industrial design; New products; Industrial design coordination; Branding (Marketing)