Observing the user experience : a practitioner's guide to user research - Kuniavsky, Mike; Moed, Andrea; Goodman, Elizabeth, 1976- (Boston : Morgan Kaufmann, 2012)
pt. 1. Why research is good and how it fits into product development. Introduction -- Do a usability test now! -- Balancing needs through iterative development -- pt. 2. User experience research techniques. Research planning -- Competitive research -- Universal tools : recruiting and interviewing -- Focus groups -- More than words : object-based techniques -- Field visits : learning from observation -- Diary studies -- Usability tests -- Surveys -- Global and cross-cultural research -- Others' hard work : published information and consultants -- Analyzing qualitative data -- Automatically gathered information : usage data and customer feedback -- pt. 3. Communicating results. Research into action : representing insights as deliverables -- Reports, presentations, and workshops -- Creating a user-centered corporate culture.
BIBINDX
Keywords: User-centered system design; Observation (Scientific method)