Kuniavsky, Mike <br/><br/>
Observing the user experience :  a practitioner's guide to user research / 
Mike Kuniavsky, Elizabeth Goodman, Andrea Moed. 
 - Second edition. 
 - xiii, 585 pages :  illustrations (some color) ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. 1. Why research is good and how it fits into product development. Introduction -- Do a usability test now! -- Balancing needs through iterative development -- pt. 2. User experience research techniques. Research planning -- Competitive research -- Universal tools : recruiting and interviewing -- Focus groups -- More than words : object-based techniques -- Field visits : learning from observation -- Diary studies -- Usability tests -- Surveys -- Global and cross-cultural research -- Others' hard work : published information and consultants -- Analyzing qualitative data -- Automatically gathered information : usage data and customer feedback -- pt. 3. Communicating results. Research into action : representing insights as deliverables -- Reports, presentations, and workshops -- Creating a user-centered corporate culture. 
<br/><br/><label>ISBN: </label>9780123848697 
<br/><br/><label>LCCN: </label>2012014674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>User-centered system design<br/>Observation (Scientific method)
<br/><br/><label>LC Class. No.: </label>TA166  / .K86 2012