TY  - BOOK
AU  - Rand,Paul
TI  - Thoughts on design
SN  - 9780811875448 
AV  - NC997 .R36 2014
PY  - 2014///
CY  - San Francisco
PB  - Chronicle Books
KW  - Design
KW  - Commercial art
N1  - The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression
ER  -