Rand, Paul,  1914-1996 <br/><br/>
Thoughts on design / 
Paul Rand. 
 - 95 pages :  illustrations ;  20 cm 
<br/><br/>The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression. 
<br/><br/><label>ISBN: </label>9780811875448  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Design<br/>Commercial art
<br/><br/><label>LC Class. No.: </label>NC997  / .R36 2014