Wernick, Andrew
Promotional culture : advertising, ideology, and symbolic expression /
Andrew Wernick.
- ix, 208 p. : ill. ; 24 cm.
- Theory, culture & society .
Includes bibliographical references and index.
0803983905
Advertising--Social aspects
Symbolism in advertising
Imagery (Psychology)
Popular culture
HF5821 / .W46 1991