Wheeler, Alina <br/><br/>
Designing brand identity :  an essential guide for the whole branding team / 
Alina Wheeler. 
 - 4th ed. 
 - x, 326 p. :  col. ill. ;  29 cm. 
<br/><br/>
<br/><br/>Brand basics -- Brand ideals -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies 
<br/><br/><label>ISBN: </label>1118099206 (hbk. : alk. paper) 9781118099209 (hbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markalı ürünler<br/>Brand name products<br/>Reklamcılık--Markalı ürünler<br/>Advertising--Brand name products<br/>Ticari markalar--Hukuk ve mevzuat--Türkiye<br/>Trademarks--Design<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / W44 2013