How to plan and execute the marketing campaign ; strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing / by Craig S. Rice.
Material type:
TextLanguage: İngilizce Publisher: Chicago : Dartnell, [1966]Description: 178 pages ; 29 cmContent type: - text
- unmediated
- volume
- HF5415.1 .R53 1966
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
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Merkez Kütüphane TOBB Bağışı Koleksiyonu / TOBB Gift Collection | Merkez Kütüphane | TOBB Kütüphanesi Bağış Koleksiyonu - Klasik | TOBBK HF5415.1 .R53 1966 (Browse shelf(Opens below)) | 1 | Ödünç Verilemez-Kurumiçi kullanım / Not for loan-For inhouse use | Donated by TOBB | T005455 |
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| TOBBK HF5415 .W356 1994 Principles of marketing / | TOBBK HF5415 .W545 1967 The administration of marketing and selling / | TOBBK HF5415 .Z63 1964 Marketing management / | TOBBK HF5415.1 .R53 1966 How to plan and execute the marketing campaign ; strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing / | TOBBK HF5415.129 .K396 Pazarlama dağıtım kanalları ve Türkiye'deki uygulaması / | TOBBK HF5415.129 .M385 1976 Pazarlama politikasında dağıtım kanallarının yeri / | TOBBK HF5415.12.J3 A485 1990 Japon stili pazarlama tekniği ve Türkiye'de uygulanabilirliği / |
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