Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome)

Language: İngilizce Series: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill, c2002Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)ISBN:

0072409479 (alk. paper)
0071121102 (international : alk. paper)

Subject(s):

Marketing -- Management

LOC classification:

HF5415.13 .M369 2002

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Copy number	Status	Date due	Barcode
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HF5415.13 .M369 2002 (Browse shelf(Opens below))	1	1	Available		0001614
Compact disc	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HF5415.13 .M369 2002 (Browse shelf(Opens below))	1	1	Available		CD00219

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

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