MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00978 a2200313 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
77722 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230609001203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100111c2009 tu 00000 tur |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789944383 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
T7619 2009 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 T7619 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Trout, Jack |
| 9 (RLIN) |
60143 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Büyük markalar, büyük hatalar : |
| Remainder of title |
başkalarının hatalarından öğrenmek çok daha karlıdır = Big brands, big trouble / |
| Statement of responsibility, etc. |
Jack Trout ; çev. Z. Yaman. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
Kapital Medya Hizmetleri, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
227 p. ; |
| Dimensions |
20 cm. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Markalı ürünler |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
8336 |
|
|---|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
8339 |
|
|---|
| Topical term or geographic name entry element |
Başarı, İşletmelerde |
| Source of heading or term |
|
| 9 (RLIN) |
18406 |
|
|---|
| Topical term or geographic name entry element |
Success in business |
| 9 (RLIN) |
294 |
|
|---|
| Topical term or geographic name entry element |
Competition |
| 9 (RLIN) |
3217 |
|
|---|
| Topical term or geographic name entry element |
Rekabet |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
13845 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yaman, Zeynep |
| 9 (RLIN) |
62764 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
0032555 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
Merkez Kutuphane |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
SB, BS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
