MARC details
| 000 -LEADER |
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| fixed length control field |
02069 a2200409 4500 |
| 001 - CONTROL NUMBER |
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| control field |
73140 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200607104530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
081226s2004 inua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2003026693 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0471470643 (paper/website) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.125 |
| Item number |
.B47 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.125 .B47 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berry, Michael J. A. |
| 9 (RLIN) |
50627 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Data mining techniques : |
| Remainder of title |
for marketing, sales, and customer relationship management / |
| Statement of responsibility, etc. |
Michael J.A. Berry, Gordon S. Linoff. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Indianapolis, Ind. : |
| Name of producer, publisher, distributor, manufacturer |
Wiley Pub., |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 643 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| General subdivision |
Data processing |
| 9 (RLIN) |
2205 |
|
|---|
| Topical term or geographic name entry element |
Veri madenciliği |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
4839 |
|
|---|
| Topical term or geographic name entry element |
Data mining |
| 9 (RLIN) |
6146 |
|
|---|
| Topical term or geographic name entry element |
İşletme |
| General subdivision |
Veri işleme |
| 9 (RLIN) |
30909 |
|
|---|
| Topical term or geographic name entry element |
Pazarlama |
| General subdivision |
Veri işleme |
| 9 (RLIN) |
50630 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Data processing |
| 9 (RLIN) |
39994 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Linoff, Gordon |
| 9 (RLIN) |
50628 |
| 856 #4 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/wiley047/2003026693.html">http://www.loc.gov/catdir/bios/wiley047/2003026693.html</a> |
| Materials specified |
Contributor biographical information |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
0027454 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
Merkez Kutuphane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Library of Congress Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
SC, CS |
