MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01870 a2200541 4500 |
| 001 - CONTROL NUMBER |
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| control field |
57876 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210713090816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070105m19822006maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004061068 |
| 019 ## - |
|---|
| -- |
62275217 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0072966343 (alk. paper) |
|
|---|
| International Standard Book Number |
9780072966343 (alk. paper) |
|
|---|
| International Standard Book Number |
0071244328 |
|
|---|
| International Standard Book Number |
9780071244329 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NLGGC |
| System control number |
269163824 |
|
|---|
| OCLC library identifier |
IG |
| System control number |
0072966343 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
57876 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
IXA |
| -- |
ESU |
| -- |
NLGGC |
| -- |
IG |
| -- |
BTCTA |
| -- |
TRTET |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.135 |
| Item number |
.C72 2006 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
85.40 |
| Number source |
bcl |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.135 .C72 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cravens, David W. |
| 9 (RLIN) |
30605 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing / |
| Statement of responsibility, etc. |
David W. Cravens, Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, Mass. : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 726 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Various multi-media instructional materials are available to supplement the text. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies |
| 9 (RLIN) |
3481 |
|
|---|
| Topical term or geographic name entry element |
Pazarlama |
| General subdivision |
Yönetim |
| Form subdivision |
Vaka çalışmaları |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
30609 |
|
|---|
| Topical term or geographic name entry element |
Pazarlama |
| General subdivision |
Karar verme |
| 9 (RLIN) |
30608 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making |
| 9 (RLIN) |
30607 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piercy, Nigel |
| 9 (RLIN) |
30606 |
| 856 #4 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a> |
| Materials specified |
Publisher description |
| 857 #4 - |
|---|
| -- |
http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html |
| -- |
Table of contents only |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) |
|---|
| a |
0017928 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
GT |
| 938 ## - |
|---|
| -- |
Ingram |
| -- |
INGR |
| -- |
0072966343 |
|
|---|
| -- |
Baker & Taylor |
| -- |
BKTY |
| -- |
160.15 |
| -- |
160.15 |
| -- |
0072966343 |
| -- |
0006143314 |
| -- |
active |
|
|---|
| -- |
Baker and Taylor |
| -- |
BTCP |
| -- |
2004061068 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
TRTET |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
