MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01585 a2200421 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
53953 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210713090816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061031s2003 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002192664 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0333987322 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
53953 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.R454 2003 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 .R454 2003 |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The rhetoric and reality of marketing : |
| Remainder of title |
an international managerial approach / |
| Statement of responsibility, etc. |
edited by Philip J. Kitchen. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Houndmills, Basingstoke, Hampshire ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 202 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies |
| 9 (RLIN) |
3481 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies |
| 9 (RLIN) |
3481 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
3257 |
|
|---|
| Topical term or geographic name entry element |
Pazarlama |
| General subdivision |
Yönetim |
| 9 (RLIN) |
8929 |
|
|---|
| Topical term or geographic name entry element |
Pazarlama |
| General subdivision |
Yönetim |
| Form subdivision |
Vaka çalışmaları |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
30609 |
|
|---|
| Topical term or geographic name entry element |
Pazarlama |
| General subdivision |
Yönetim |
| Form subdivision |
Vaka çalışmaları |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
30609 |
|
|---|
| Topical term or geographic name entry element |
Pazarlama |
| 9 (RLIN) |
17377 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
286 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kitchen, Philip J. |
| 9 (RLIN) |
28505 |
| 856 #4 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0623/2002192664-t.html">http://www.loc.gov/catdir/enhancements/fy0623/2002192664-t.html</a> |
| Materials specified |
Table of contents only |
|
|---|
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/hol031/2002192664.html">http://www.loc.gov/catdir/description/hol031/2002192664.html</a> |
| Materials specified |
Publisher description |
|
|---|
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/hol052/2002192664.html">http://www.loc.gov/catdir/bios/hol052/2002192664.html</a> |
| Materials specified |
Contributor biographical information |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) |
|---|
| a |
0016783 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
bs |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
