MARC details
| 000 -LEADER |
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| fixed length control field |
02274nam a22003974u 4500 |
| 001 - CONTROL NUMBER |
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| control field |
200467308 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260324170221.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m |o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr nn 008mam|a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130423t2013||||xxu fs| |0|| 0|eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118703779 |
| Qualifying information |
electronic |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.1002/9781118703779 |
| Source of number or code |
doi |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TR-AnTOB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 245 00 - TITLE STATEMENT |
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| Title |
138 ways to generate new, first‐time gifts / |
| Medium |
[electronic resource] |
| Statement of responsibility, etc. |
edited by Scott C. Stevenson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
Wiley |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (48 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Source |
rdaft |
|
|---|
| Encoding format |
PDF |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more. Important topics covered include: Motivating non-donors Attracting first-time corporate donors Annual giving strategies: Restricted gifts Employee giving Social media outreach In-kind gifts Increasing return on direct mail appeals Online giving Prospect research Monthly and annual appeals Expanding your prospect database Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Non-Profit Organizations / Fundraising & Grantsmanship |
|
|---|
| Topical term or geographic name entry element |
Non-Profit Organizations |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| Source of term |
local |
| 9 (RLIN) |
2032 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stevenson, Scott C. |
| Relator term |
editor |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Printed edition: |
| International Standard Book Number |
9781118691755 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://doi.org/10.1002/9781118703779">https://doi.org/10.1002/9781118703779</a> |
| Host name |
Wiley Online Library |
|
|---|
| Uniform Resource Identifier |
<a href="https://onlinelibrary.wiley.com/action/showBook?doi=10.1002%2F9781118703779">https://onlinelibrary.wiley.com/action/showBook?doi=10.1002%2F9781118703779</a> |
| Host name |
Wiley Online Library |
|
|---|
| Materials specified |
Cover Image |
| Uniform Resource Identifier |
<a href="https://onlinelibrary.wiley.com/cms/asset/1e62fa37-7311-44e9-a266-7912cb999b4c/9781118703779.cover.gif">https://onlinelibrary.wiley.com/cms/asset/1e62fa37-7311-44e9-a266-7912cb999b4c/9781118703779.cover.gif</a> |
| Host name |
Wiley Online Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
E-Book |
