MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01607cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200466527 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251211171411.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251211s2000 tu 000 0 tur |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9754580383 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TR-AnTOB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.K69 2000 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF1416 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.K69 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kozlu, Mehmet Cem, |
| Dates associated with a name |
1946- |
| Relator term |
author |
| 9 (RLIN) |
126530 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Uluslararası pazarlama: |
| Remainder of title |
ilkeler ve uygulamalar/ |
| Statement of responsibility, etc. |
Dr. Cem Kozlu |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Yedinci basım, Eylül 2000. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
Türkiye İş Bankası, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
389 pages ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Türkiye İş Bankası Kültür Yayınla Genel Yayın no |
| Volume/sequential designation |
488 |
|
|---|
| Series statement |
Ekonomi Dizisi |
| Volume/sequential designation |
138 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
İhracattan uluslararası pazarlamaya geçiş ; Uluslararası ticaret ; Pazar araştırmasında toplanacak bilgiler ; Pazar araştırma stratejisi ; İhracatta uygun ürünün geliştirilmesi ; Uluslararası pazarlama stratejileri ; Stratejik odaklaşma ; Stratejiden organizasyona geçiş ; Japon Sogo Şoşa'ları ; Satış önerisinin hazırlanması ; İhracat ve sigorta işlemleri ; Banka işlemleri ; Ürünün dış pazarlarda tanıtılması ; Yeni pazarlar yeni vizyonlar |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
İhracat pazarlaması |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
21363 |
|
|---|
| Topical term or geographic name entry element |
Uluslararası ekonomik ilişkiler |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
12245 |
|
|---|
| Topical term or geographic name entry element |
Pazarlama |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
17377 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
