MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03053nam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
200462958 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250110162716.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250110s2023 enkd b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032248493 |
| Qualifying information |
(paperback) |
|
|---|
| Canceled/invalid ISBN |
9781032248486 |
|
|---|
| Canceled/invalid ISBN |
9781003280392 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(TR-AnTOB)200462958 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TR-AnTOB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.125 |
| Item number |
.A78 2023 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.125 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.A78 2023 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Artificial intelligence for marketing management / |
| Statement of responsibility, etc. |
edited by Park Thaichon and Sara Quach. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 205 pages : |
| Other physical details |
charts, tables ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Routledge Studies in Marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
PART I. Overview of AI. |
| -- |
1. Introduction to artificial intelligence (AI): definition and scope of AI / |
| Statement of responsibility |
Dung Le (Jenny), Kyunghwa Chung, Sara Quach and Park Thaichon -- |
| Title |
2. The growth of marketing research in artificial intelligence (AI): topic popularity / |
| Statement of responsibility |
Park Thaichon and Sara Quach -- |
| Title |
3. Types of artificial intelligence (AI) in marketing management / |
| Statement of responsibility |
Kyunghwa Chung, Dung Le (Jenny), Park Thaichon, and Sara Quach -- |
| Title |
4. A framework of artificial intelligence (AI) applications in marketing / |
| Statement of responsibility |
Dung Le (Jenny), Kyunghwa Chung, Sara Quach, and Park Thaichon -- |
| Title |
PART II. AI and its implications in the new age of marketing management. |
| -- |
5. New developments in artificial intelligence (AI)-powered products in marketing / |
| Statement of responsibility |
Mojtaba Barari, Sara Quach, and Park Thaichon -- |
| Title |
6. Artificial intelligence (AI)-driven services: communication support, assistance for decision-making, and enhanced customer experience service / |
| Statement of responsibility |
Mai Nguyen, Ying Chen, Thanh Huong Nguyen, Sara Shawky Habashi, Sara Quach, and Park Thaichon -- |
| Title |
7. Artificial intelligence (AI)-integrated operation; insights into supply chain management / |
| Statement of responsibility |
Ali Razzaq, Sara Quach, and Park Thaichon -- |
| Title |
8. Artificial intelligence (AI)-based market intelligence and customer insights / |
| Statement of responsibility |
Nirma Sadamali Jayawardena, Abhishek Behl, Park Thaichon, and Sara Quach -- |
| Title |
9. Artificial intelligence (AI)-empowered customer relationchip management / |
| Statement of responsibility |
Yi Bu, Sara Quach, and Park Thaichon -- |
| Title |
PART III. Challenges and opportunities of AI. |
| -- |
10. Data privacy and artificial intelligence (AI): how AI collects data and its impact on data privacy / |
| Statement of responsibility |
Lars-Erik Casper Ferm, Sara Quach, and Park Thaichon -- |
| Title |
11. Solutions to artificial intelligence (AI) and privacy: how AI uses data and its accompanying privacy issues / |
| Statement of responsibility |
Lars-Erik Casper Ferm, Park Thaichon, and Sara Quach. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
ORDER 2006 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
286 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Data processing |
| 9 (RLIN) |
39994 |
|
|---|
| Topical term or geographic name entry element |
Artificial intelligence |
| General subdivision |
Marketing applications |
| 9 (RLIN) |
147831 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thaichon, Park |
| Relator term |
editor |
| 9 (RLIN) |
147832 |
|
|---|
| Personal name |
Quach, Sara |
| Relator term |
editor |
| 9 (RLIN) |
147833 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
