MARC details
| 000 -LEADER |
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| fixed length control field |
02094cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
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200462324 |
| 003 - CONTROL NUMBER IDENTIFIER |
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TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240822105050.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
000608t2001 nyua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071362460 |
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| International Standard Book Number |
9780071362467 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
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C#P |
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LVB |
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BAKER |
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BTCTA |
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YDXCP |
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UQ1 |
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IG# |
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OCLCQ |
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TULIB |
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DEBSZ |
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OCLCF |
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OCLCO |
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I8M |
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SE4M6 |
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BDX |
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OCLCO |
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OCLCQ |
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UKUOY |
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OCLCQ |
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UKMGB |
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DCT |
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IL4J6 |
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OCLCO |
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OCLCQ |
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OCLCO |
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OCLCQ |
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TR-AnTOB |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
İngilizce |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD30.28 |
| Item number |
.M347 2001 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD30.28 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M347 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McGrath, Michael E. |
| 9 (RLIN) |
30418 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Product strategy for high technology companies : |
| Remainder of title |
accelerating your business to web speed / |
| Statement of responsibility, etc. |
Michael E. McGrath. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Second Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2001. |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 378 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Strategy Requires Vision -- Aligning Vision and Strategy -- Building the Foundation: Product Platform Strategy -- Defining the Offerings: Product Line Strategy -- Addressing Market Realities: the MPP Framework -- Successful Expansion Paths: The Leveraged Expansion Framework -- Achieving Sustained Differentiation Using Vectors of Differentiation -- Product Pricing Strategy -- Taking Advantage of First-to-Market and Fast-Follower Strategies -- Thinking Globally About Product Strategy -- Understanding the Opportunities and Risks of Cannibalization -- Highways to Rapid Growth -- Growth Through Acquisitions -- Growth Through New Ventures -- Growth Through Innovation -- Strategic Balance and Portfolio Management -- Process Elements |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning |
| 9 (RLIN) |
1126 |
|
|---|
| Topical term or geographic name entry element |
Product management |
| 9 (RLIN) |
20254 |
|
|---|
| Topical term or geographic name entry element |
High technology industries |
| General subdivision |
Management |
| 9 (RLIN) |
18870 |
|
|---|
| Topical term or geographic name entry element |
Industrial management |
| 9 (RLIN) |
508 |
| 776 0# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Record control number |
(OCoLC)790722434 |
| -- |
(NO-TrBIB)040513823 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
