MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01208cam a2200349 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220920164410.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
740904s1952 xx 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
52008794 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GB55-2932 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)997987 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
OKentU |
| Modifying agency |
Uk |
| -- |
DLC |
| -- |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.C66 1954 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.C66 1954 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Converse, Paul D. |
| Fuller form of name |
(Paul Dulaney), |
| Dates associated with a name |
1889-1968 |
| Relator term |
author |
| 9 (RLIN) |
133400 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The elements of marketing / |
| Statement of responsibility, etc. |
by Paul D. Converse and Harvey W. Huegy, with the collaboration of Robert V. Mitchell. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th edition, third printing, |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Prentice-Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1954. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
968 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
First published in 1921 under title: Marketing methods and policies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
286 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Huegy, Harvey W. |
| Fuller form of name |
(Harvey Wilborn), |
| Dates associated with a name |
1903- |
| Relator term |
author |
| 9 (RLIN) |
138468 |
|
|---|
| Personal name |
Mitchell, Robert V. |
| Relator term |
collaborator |
| 9 (RLIN) |
138470 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
