MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01524nam a2200385 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231219000924.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
zm |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171111b xxu||||| mmmm 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TR-AnTOB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
TEZ TOBB SBE İŞL YL’18 UZU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Uzun, Mustafa Cüneyt |
| 9 (RLIN) |
120702 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Bütünleşik pazarlama iletişimi açısından bir destinasyon markalaması örneği olarak ulus markalaması üzerine detaylı bir araştırma : |
| Remainder of title |
"Türkiye-gücünü ve potansiyelini keşfet" / |
| Statement of responsibility, etc. |
Mustafa Cüneyt Uzun. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Ankara : |
| Name of producer, publisher, distributor, manufacturer |
TOBB ETÜ Sosyal Bilimleri Enstitüsü, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 197 pages : |
| Other physical details |
graphics, charts and colored illustrations ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tez (Yüksek Lisans)--TOBB ETÜ Sosyal Bilimleri Enstitüsü Mart 2018 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
32546 |
| Topical term or geographic name entry element |
Tezler, Akademik |
|
|---|
| Topical term or geographic name entry element |
Dissertations, Academic |
| 9 (RLIN) |
32543 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marka |
|
|---|
| Uncontrolled term |
Ulus markalama |
|
|---|
| Uncontrolled term |
Bütünleşik pazarlama iletişimi |
|
|---|
| Uncontrolled term |
Türkiye potansiyeli keşfet |
|
|---|
| Uncontrolled term |
Brand |
|
|---|
| Uncontrolled term |
Nation branding |
|
|---|
| Uncontrolled term |
Integrated marketing communications |
|
|---|
| Uncontrolled term |
Turkey discover the potential |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
TOBB Ekonomi ve Teknoloji Üniversitesi. |
| Subordinate unit |
Sosyal Bilimler Enstitüsü |
| 9 (RLIN) |
95247 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://tez.yok.gov.tr/">https://tez.yok.gov.tr/</a> |
| Materials specified |
Ulusal Tez Merkezi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Thesis |
| Source of classification or shelving scheme |
Other/Generic Classification Scheme |
