MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01240cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16941650 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260206111202.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110831s2010 ne a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011292293 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780123814180 (pbk.) |
|
|---|
| International Standard Book Number |
0123814189 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
DLC |
| -- |
TR-AnTOB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.15 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.A35 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Adlin, Tamara |
| Relator term |
author |
| 9 (RLIN) |
152386 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The essential persona lifecycle : |
| Remainder of title |
Your guide to building and using personas / |
| Statement of responsibility, etc. |
Tamara Adlin and John Pruitt. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Amsterdam ;Boston : |
| Name of producer, publisher, distributor, manufacturer |
Morgan Kaufmann, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 224 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
What ara personas? -- |
| -- |
Persona family planning -- |
| -- |
Persona adulthood -- |
| -- |
Data-driven persona example. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 9 (RLIN) |
20254 |
|
|---|
| Topical term or geographic name entry element |
New products |
| 9 (RLIN) |
21967 |
|
|---|
| Topical term or geographic name entry element |
Research, Industrial |
| 9 (RLIN) |
35937 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pruitt, John |
| Relator term |
author |
| 9 (RLIN) |
152387 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
