MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01966cam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
794272066 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260226093232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120518s2012 ne a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012014674 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780123848697 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
TR-AnTOB |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TA166 |
| Item number |
.K86 2012 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
TA166 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.K86 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kuniavsky, Mike |
| Relator term |
author |
| 9 (RLIN) |
24537 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Observing the user experience : |
| Remainder of title |
a practitioner's guide to user research / |
| Statement of responsibility, etc. |
Mike Kuniavsky, Elizabeth Goodman, Andrea Moed. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Morgan Kaufmann, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 585 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt. 1. Why research is good and how it fits into product development. Introduction -- Do a usability test now! -- Balancing needs through iterative development -- pt. 2. User experience research techniques. Research planning -- Competitive research -- Universal tools : recruiting and interviewing -- Focus groups -- More than words : object-based techniques -- Field visits : learning from observation -- Diary studies -- Usability tests -- Surveys -- Global and cross-cultural research -- Others' hard work : published information and consultants -- Analyzing qualitative data -- Automatically gathered information : usage data and customer feedback -- pt. 3. Communicating results. Research into action : representing insights as deliverables -- Reports, presentations, and workshops -- Creating a user-centered corporate culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User-centered system design |
| 9 (RLIN) |
49304 |
|
|---|
| Topical term or geographic name entry element |
Observation (Scientific method) |
| 9 (RLIN) |
152723 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moed, Andrea |
| Relator term |
author |
| 9 (RLIN) |
152722 |
|
|---|
| Personal name |
Goodman, Elizabeth, |
| Dates associated with a name |
1976- |
| Relator term |
author |
| 9 (RLIN) |
118106 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
