MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01039 a2200325 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200425298 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201106100809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161116s2014 xxu 001 0 d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781285080277 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
TR-AnTOB |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5825 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5825 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.D74 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Drewniany, Bonnie L. |
| 9 (RLIN) |
116360 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creative strategy in advertising / |
| Statement of responsibility, etc. |
Bonnie L. Drewniany, A. Jerome Jewler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Belmont, CA : |
| Name of producer, publisher, distributor, manufacturer |
Wadsworth, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2014] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 314 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising copy |
| 9 (RLIN) |
116362 |
|
|---|
| Topical term or geographic name entry element |
Advertising layout and typography |
| 9 (RLIN) |
116363 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jewler, A. Jerome |
| 9 (RLIN) |
116361 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Library of Congress Classification |
