MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01726 a2200433 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200423221 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211013100120.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151123s tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789750618130(tk.) |
|
|---|
| International Standard Book Number |
9789750618147 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TR-AnTOB |
| Language of cataloging |
tur |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.U48 2015 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 .U48 2015 |
| 111 ## - MAIN ENTRY--MEETING NAME |
|---|
| 9 (RLIN) |
110102 |
| Meeting name or jurisdiction name as entry element |
Ulusal Pazarlama Kongresi |
| Number of part/section/meeting |
(20th : |
| Date of meeting |
2015 : |
| Location of meeting |
Eskişehir, Turkey) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
20. ulusal pazarlama kongresi : |
| Remainder of title |
pazarlamanın sosyal yönü : |
| -- |
sosyal pazarlama bildiri kitabı ; 10-13 Hazıran 2015 / |
| Statement of responsibility, etc. |
Anadolu Üniversitesi. |
| 246 13 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
20. Ulusal pazarlama kongresi bildiri kitabı (20. : 2015 : Eskişehir) |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Eskişehir: |
| Name of producer, publisher, distributor, manufacturer |
Anadolu Üniversitesi, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
2 volume 728 pages : |
| Other physical details |
illustrations (table) ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Anadolu Üniversitesi Yayın no : 3187 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
İlgili pazarlama |
| Form subdivision |
Kongreler |
| 9 (RLIN) |
110112 |
|
|---|
| Topical term or geographic name entry element |
Tüketici tercihleri |
| Form subdivision |
Kongreler |
| 9 (RLIN) |
110109 |
|
|---|
| Topical term or geographic name entry element |
Consumers' preferences |
| Form subdivision |
Congresses |
| 9 (RLIN) |
110108 |
|
|---|
| Topical term or geographic name entry element |
Müşteri ilişkileri |
| General subdivision |
Yönetim |
| Form subdivision |
Kongreler |
| 9 (RLIN) |
110107 |
|
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
| Form subdivision |
Congresses |
| 9 (RLIN) |
110106 |
|
|---|
| Topical term or geographic name entry element |
Relationship marketing |
| Form subdivision |
Congresses |
| 9 (RLIN) |
110105 |
|
|---|
| Topical term or geographic name entry element |
Stratejik planlama |
| Form subdivision |
Kongreler |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
19436 |
|
|---|
| Topical term or geographic name entry element |
Strategic planning |
| Form subdivision |
Congresses |
| 9 (RLIN) |
19437 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Congresses |
| 9 (RLIN) |
30618 |
|
|---|
| Topical term or geographic name entry element |
Pazarlama |
| Form subdivision |
Kongreler |
| 9 (RLIN) |
30617 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Erdoğan, Zafer |
| 9 (RLIN) |
110101 |
| 710 1# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Anadolu Üniversitesi. |
| Subordinate unit |
Turizm ve Otel İşletmeciliği Yüksekokulu |
| 9 (RLIN) |
26638 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
