MARC details
| 000 -LEADER |
| fixed length control field |
01171 a2200373 4500 |
| 001 - CONTROL NUMBER |
| control field |
200131020 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20210826090706.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
131213s2011 sz 001 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9782940411504 |
|
| International Standard Book Number |
9782940447190 (ebook) |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Modifying agency |
TR-AnTOB |
| Transcribing agency |
TR-AnTOB |
| 041 ## - LANGUAGE CODE |
| Language code of text/sound track or separate title |
İngilizce |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HD5837 |
| Item number |
.M34 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD5837 .M34 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Mahon, Nik |
| 9 (RLIN) |
94651 |
| 245 10 - TITLE STATEMENT |
| Title |
Ideation / |
| Statement of responsibility, etc. |
Nik Mahon. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
Lausanne : |
| -- |
La Vergne, Tenn. : |
| Name of producer, publisher, distributor, manufacturer |
Distributed in the USA & Canada by Ingram Publisher Services, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2011] |
|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2011 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
183 pages: |
| Other physical details |
illustration (some colourful); |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 490 0# - SERIES STATEMENT |
| Series statement |
Basics : the ava series |
|
| Series statement |
Basics advertising ; |
| Volume/sequential designation |
03 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc. note |
|
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Reklamcılık |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
72685 |
|
| Topical term or geographic name entry element |
Creative ability in business |
| 9 (RLIN) |
19231 |
|
| Topical term or geographic name entry element |
Pazarlama |
| 9 (RLIN) |
17377 |
|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
286 |
|
| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
2123 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Book |
| Source of classification or shelving scheme |
Library of Congress Classification |