MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01416 a2200361 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200130650 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250108144024.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180523b xxu||||| |||| 00| 0 tur d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118099206 (hbk. : alk. paper) |
|
|---|
| International Standard Book Number |
9781118099209 (hbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TR-AnTOB |
| Transcribing agency |
TR-AnTOB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
W44 2013 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 W44 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wheeler, Alina |
| 9 (RLIN) |
93485 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Designing brand identity : |
| Remainder of title |
an essential guide for the whole branding team / |
| Statement of responsibility, etc. |
Alina Wheeler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 326 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Brand basics -- Brand ideals -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Markalı ürünler |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
8336 |
|
|---|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
8339 |
|
|---|
| Topical term or geographic name entry element |
Reklamcılık |
| General subdivision |
Markalı ürünler |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
48191 |
|
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products |
| 9 (RLIN) |
48192 |
|
|---|
| Topical term or geographic name entry element |
Ticari markalar |
| General subdivision |
Hukuk ve mevzuat |
| Geographic subdivision |
Türkiye |
| 9 (RLIN) |
58488 |
|
|---|
| Topical term or geographic name entry element |
Trademarks |
| General subdivision |
Design |
| 9 (RLIN) |
64848 |
|
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
70180 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wheeler, Alina |
| 9 (RLIN) |
93485 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Library of Congress Classification |
