MARC details
| 000 -LEADER |
| fixed length control field |
01281 a2200385 4500 |
| 001 - CONTROL NUMBER |
| control field |
200045713 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20260210134039.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
130405s2012 tu 000 0 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
TR-AnTOB |
| Transcribing agency |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
| Language code of text/sound track or separate title |
Türkçe |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
| Classification number |
TEZ TOBB SBE İŞL YL'12 MUT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Mutlu, Sibel |
| 9 (RLIN) |
84707 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
Ankara : |
| Name of producer, publisher, distributor, manufacturer |
TOBB ETÜ Sosyal Bilimler Enstitüsü, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
| 245 10 - TITLE STATEMENT |
| Title |
Tüketici temelli destinasyon marka değerinin ölçülmesi : |
| Remainder of title |
İstanbul örneği / |
| Statement of responsibility, etc. |
Sibel Mutlu. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
ix, 107 p.; |
| Dimensions |
29 cm. |
| 336 ## - CONTENT TYPE |
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 502 ## - DISSERTATION NOTE |
| Dissertation note |
Tez (Y. Lisans)--TOBB ETÜ Sosyal Bilimler Enst. Temmuz 2012 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc. note |
|
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
32546 |
| Topical term or geographic name entry element |
Tezler, Akademik |
|
| Topical term or geographic name entry element |
Dissertations, Academic |
| 9 (RLIN) |
32543 |
| 653 ## - INDEX TERM--UNCONTROLLED |
| Uncontrolled term |
Brand. |
|
| Uncontrolled term |
Brand Equity. |
|
| Uncontrolled term |
Measuring Brand Equity. |
|
| Uncontrolled term |
Destination Brand Equity. |
|
| Uncontrolled term |
Marka. |
|
| Uncontrolled term |
Marka Değeri. |
|
| Uncontrolled term |
Marka Değerinin Ölçülmesi. |
|
| Uncontrolled term |
Destinasyon Marka Değeri. |
| 710 22 - ADDED ENTRY--CORPORATE NAME |
| Corporate name or jurisdiction name as entry element |
TOBB Ekonomi ve Teknoloji Üniversitesi. |
| Subordinate unit |
Sosyal Bilimler Enstitüsü |
| 9 (RLIN) |
95247 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Thesis |
| Source of classification or shelving scheme |
Other/Generic Classification Scheme |