MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01425 a2200397 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200041268 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200504162953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110524s2007 bcc 001 0 |
| 019 ## - |
|---|
| -- |
ocm163587630 |
|
|---|
| -- |
(OCoLC)163587630 |
| -- |
(OCoLC)166377172 |
|
|---|
| -- |
166377172 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1425135862 (hardcover) |
|
|---|
| International Standard Book Number |
9781425135867 (hardcover) |
|
|---|
| International Standard Book Number |
9781425113148 (pbk.) |
|
|---|
| International Standard Book Number |
1425113141 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TXA |
| Transcribing agency |
TXA |
| Modifying agency |
TXA |
| -- |
NLC |
| -- |
BTCTA |
| -- |
BAKER |
| -- |
OCLCG |
| -- |
U9S |
| -- |
COO |
| -- |
ANV |
| -- |
TR-AnTOB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.125 |
| Item number |
.L542 2007 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.125 .L542 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lilien, Gary L., |
| Dates associated with a name |
1946- |
| 9 (RLIN) |
74028 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing engineering / |
| Statement of responsibility, etc. |
Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[Victoria, B.C.] : |
| Name of producer, publisher, distributor, manufacturer |
Trafford Publising, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 210 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pazarlama |
| General subdivision |
Veri işleme |
| 9 (RLIN) |
50630 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Data processing |
| 9 (RLIN) |
39994 |
|
|---|
| Topical term or geographic name entry element |
Pazarlama |
| General subdivision |
Karar verme |
| 9 (RLIN) |
30608 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making |
| Form subdivision |
Case studies |
| 9 (RLIN) |
3653 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
De Bruyn, Arnaud |
| 9 (RLIN) |
74029 |
|
|---|
| Personal name |
Rangaswamy, Arvind |
| 9 (RLIN) |
74030 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
