MARC details
| 000 -LEADER |
| fixed length control field |
00948 a2200325 4500 |
| 001 - CONTROL NUMBER |
| control field |
16923 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20230808100721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
041102s2002 tu tur |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9758378694 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
TR-AnTOB |
| Transcribing agency |
TR-AnTOB |
| 041 ## - LANGUAGE CODE |
| Language code of text/sound track or separate title |
Türkçe |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5414 |
| Item number |
.B67 2002 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5414 .B67 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Borça, Güven |
| 9 (RLIN) |
8334 |
| 245 #0 - TITLE STATEMENT |
| Title |
Bu topraklardan dünya markası çıkar mı? |
| Remainder of title |
marka olmanın ABC'si / |
| Statement of responsibility, etc. |
Güven Borça. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
Media Cat Yayınları, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
207 s. : |
| Other physical details |
res. ; |
| Dimensions |
23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Sosyal pazarlama |
| 9 (RLIN) |
8335 |
|
| Topical term or geographic name entry element |
Markalı ürünler |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
8336 |
|
| Topical term or geographic name entry element |
Markalaşma (Pazarlama) |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
86358 |
|
| Topical term or geographic name entry element |
Social marketing |
| 9 (RLIN) |
8338 |
|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
8339 |
|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
70180 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
| a |
0006534, 26935 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
| a |
Merkez kütüphane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Book |
| Source of classification or shelving scheme |
Library of Congress Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
| a |
kntrl BS |