MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01220 a2200361 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
10766 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190408212448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
021029s2004 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002041065 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072537140 (alk. paper) |
|
|---|
| International Standard Book Number |
0071214267 (international : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.A76 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.32 .A76 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arnould, Eric J. |
| 9 (RLIN) |
2136 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Consumers / |
| Statement of responsibility, etc. |
Eric Arnould, Linda Price, George Zinkhan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill/Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 845, [22] p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| 9 (RLIN) |
2140 |
|
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 9 (RLIN) |
2139 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zinkhan, George M., |
| Fuller form of name |
(George Martin) |
| 9 (RLIN) |
2137 |
|
|---|
| Personal name |
Price, Linda |
| 9 (RLIN) |
2138 |
| 856 #4 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/mh031/2002041065.html">http://www.loc.gov/catdir/description/mh031/2002041065.html</a> |
| Materials specified |
Publisher description |
|
|---|
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/mh031/2002041065.html">http://www.loc.gov/catdir/toc/mh031/2002041065.html</a> |
| Materials specified |
Table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
