Contemporary advertising / (Record no. 10763)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01236 a2200361 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10763 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210826090706.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030908s2004 maua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003065006 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072537728 (alk. paper) |
| International Standard Book Number | 0071214259 (international : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 10763 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | İngilizce |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B62 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5821 .B62 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 2122 |
| 245 #0 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc. | William F. Arens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill/Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlii, 617, [62] p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 2123 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| g | HF5821 .B62 2004 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 925 ## - | |
| -- | acquire |
| -- | 1 shelf copies |
| -- | policy default |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| -- | sd06 2003-09-10 to Dewey |
| -- | sp10 2004-03-29 to BCCD; |
| -- | sp12 2004-08-12 copy 2 to BCCD |
| -- | sf07 2004-03-05 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Copy number | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C.1 | Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 15/12/2004 | Satın Alma / Purchase | 52469.00 | 1 | İŞL | HF5821 .B62 2004 | 0001475 | 1 | 21/04/2010 | Book | |||||
| EK 1 | Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 15/12/2004 | Satın Alma / Purchase | 1 | HF5821 .B62 2004 | CD00061 | 1 | 21/04/2010 | Compact disc |
