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Mass media research : an introduction /

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - xv, 397 pages : illustrations ; 24 cm - Wadsworth series in mass communication .

Includes bibliographical references and index.

ISBN: 0534012280 9780534012281

LCCN: 82010920

Subjects--Topical Terms:
Mass media--Research
Mass media--Methodology

LC Class. No.: P91 / .W566 1983

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