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Nöropazarlama : reklam tasarımı ve etik /

Bozoklu, Çağla Pınar.

Nöropazarlama : reklam tasarımı ve etik / Dr. Çağla Pınar Bozoklu, Prof. Dr. Sanem Alkibay ; kapak tasarımı ve sayfa düzeni, Nuray Özipek. - 199 sayfa ; 19 cm.

ISBN: 9786059221672

Subjects--Topical Terms:
Neuromarketing
Health Personnel--Psychological aspects
Consumer behavior

LC Class. No.: HF5415.12615 / .B69 2017

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