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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. - Seventeenth edition - xxxvi, 662 pages : color illustrations, color maps ; 28 cm. - McGraw-Hill/Irwin series in marketing. .

ISBN: 9780077842161 0077842162

LCCN: 2015036297

Subjects--Topical Terms:
International business enterprises
Export marketing

LC Class. No.: HF1416 / .C375 2016

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