Do you matter? : how great design will make people love your company /
Brunner, Robert, 1958-
Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery ; with Russ Hall. - xviii, 236 pages : 23 cm
Includes bibliographical references and index.
Design matters -- Do you matter? -- How to matter -- Being design driven -- Your brand is not your logo -- Products as portals -- Your products and services are talking to people -- Building a design- driven culture.
013706506X ISBN-10 9780137065066 ISBN-13
2008015040
Industrial design
New products
Industrial design coordination
Branding (Marketing)
TS171 / .B79 2009
Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery ; with Russ Hall. - xviii, 236 pages : 23 cm
Includes bibliographical references and index.
Design matters -- Do you matter? -- How to matter -- Being design driven -- Your brand is not your logo -- Products as portals -- Your products and services are talking to people -- Building a design- driven culture.
013706506X ISBN-10 9780137065066 ISBN-13
2008015040
Industrial design
New products
Industrial design coordination
Branding (Marketing)
TS171 / .B79 2009
