Thoughts on design /
Rand, Paul, 1914-1996
Thoughts on design / Paul Rand. - 95 pages : illustrations ; 20 cm
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
9780811875448
Design
Commercial art
NC997 / .R36 2014
Thoughts on design / Paul Rand. - 95 pages : illustrations ; 20 cm
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
9780811875448
Design
Commercial art
NC997 / .R36 2014
